Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon built Steiner Sports from a one-room office, $4,000 and a single Mac computer in 1987 to a $50 million company today. Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of the Emmy-nominated "The Hook-Up” with Brandon Steiner on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of “The Business Playbook”: Leadership Lessons from the World of Sports and “You Gotta Have Balls”: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire. Brandon devotes time to and supports several charities, including Family Services of Westchester, an organization that helps provide quality social and mental health services. His latest venture is a new TV show called “Project X” hosted by Brandon Steiner which gives aspiring entrepreneurs the opportunity to gain business advice from Brandon and several celebrity guests.