Motown Museum

Motown Go-Town

Motown Museum is the beating heart of the extraordinary Motown legacy—a destination that brings together people and ideas from different generations, and celebrates the past while simultaneously building a bridge to the future.

The venue transports you into an era of musical magic. From the moment you step on the plaza, you’ll be immersed in the Motown sound and will experience a profound sense of history. On your interactive tour, your guide will share interesting history, fascinating anecdotes and captivating stories that all took place within the space you stand. You’ll experience curated exhibits, the actual apartment Berry Gordy lived in with his family during the label’s earliest days, the retro-style offices of Hitsville U.S.A. and, of course, Studio A—the legendary recording studio where Motown artists recorded some of the greatest songs of all time.

Rocket Central

Jump on the Rocket Ship

Explore downtown Detroit with Rocket Tours by joining us on our exclusive downtown tour experience. Our team of passionate, dedicated tour guides are eager to show you around Rocket Companies and the Central Business District. We invite you to explore the momentum that has garnered positive attention from global media, cultural influencers, and community leaders. With 100+ properties encompassing over 20 million square feet of space, you’ll get a behind the scenes look at the revitalization happening in Detroit’s Central Business District.

Behind the Scenes Little Caesars Arena Tour

You will get a private tour of Little Caesars Arena, home to the 11-time Stanley Cup winning Detroit Redwings. Recognized as one of the most technologically advanced arenas in the world, you will be immersed in the future of sports and entertainment.

Little Caesars Headquarters

Private tour of the “Global Resource Center” (AKA the world headquarters of the Ilitch Companies and Little Caesars Pizza.) EOers will participate in product evaluation testing for potential new items that Little Caesars is considering rolling out around the world. Attendees will also have the opportunity to go into the sensory deprivation rooms and get asked bizarre questions after tasting a bunch of potential future food products. Talk about once-in-a-lifetime!

Downtown Boxing Gym

Kids Fighting…to Learn and Grow

Meet Detroit Boxing Gym founder and CEO Khali Sweeney and hear how he established and has grown an after school program that has attained a 100% high school graduation rate. Detroit Boxing Gym has been providing free academic and athletic program to students ages 8-18, with continuing mentorship and support through age 25 for more than 16 years. That long-term, personalized and holistic support has made a life-changing impact on thousands of kids, young adults, families and the community.

Its students have become doctors, lawyers, engineers, scientists, artists and our EO sisters and brothers of the future.


Launched in Detroit in 2016 as a massive search engine for sneakerheads and collectors to buy and sell the hottest shoes in the world, StockX has evolved into a powerful, 800-employee online marketplace with physical offices in Detroit, the UK and the Netherlands. Join your fellow EO’ers for A fireside chat with co-founder Greg Schwartz followed by a tour with our senior operations manager who heads up the facility and verification demos with our expert authenticators.

Slow Rolling

Detroit Bike Tour

Attention riders of all experience levels. Immerse yourself in the city by bike. Join your EO Tribe on a slow roll through some of Detroit’s most iconic and historically significant neighborhoods while listening to a carefully curated playlist of XCentric 2023 tunes.

Third Man Records

Founded by legendary artist and songwriter Jack White, this two-fold experience will include both a tour of Third Man Records and its pressing plant, as well as either a fireside chat or musical performance.

NewLab at the Book Depository

Real estate re-imagined. Tour what was once Detroit’s main post office and sorting facility turned abandoned Book depository for Detroit Public Schools. After sitting vacant for decades, it has been totally re-imagined and restored and now home to Newlab Detroit, a creative space for startups working on the world’s next mobility technologies.

Eastern Market

Eastern Market is a 24-acre architectural, art and food district that serves as an active commercial hub for restaurants during the week and comes alive every Saturday and Sunday with fresh flowers, produce and hundreds of stands. Guests will take a walking tour and see dozens of amazing murals and walk through the historic redevelopment of an 1868 brewery. This beautiful brick beast serves as iHeart Media’s new studios and is a restaurant and entertainment destination. You will have an opportunity to see the buildings 2nd floor patio, rooftop deck and visit the building’s once hidden catacombs that now house additional entertainment venues. If you love architecture, art, food and history, this is the offsite for you.